Get the Kindle version of The Name Inspector’s book!

Originally published Jul 18, 2011

The Name Inspector is excited to announce that the Kindle version of his book, Microstyle: The Art of Writing Little, is available for purchase and immediate delivery on He’s a little torn, though. On the one hand he’d like to heartily encourage everyone with a Kindle to buy his book now. On the other hand, he doesn’t want anyone to be deprived of the cool hardcover, which is lovely to look at everywhere. The interior design is elegant, the dust jacket is strikingly bold yet subtle and witty, and the cover itself, if you take the jacket off, holds a surprise! But you have to wait a whole week for that. Here’s an idea: order the Kindle version for immediate gratification, and the hardcover to keep and admire.

Not sure if Microstyle is for you? Well, of course it is! But in case you need convincing, here’s what the author had to say over on about who should read it:

Business people: Microstyle will help you name your company or product, create a tagline or slogan, write better web and ad copy, and use Twitter and other social media platforms to grab people’s attention.

Language lovers: Microstyle describes what’s happening with our language right now. Robert Swartwood, writer and editor of Hint Fiction, calls it ”a must-read for anyone who cares anything for the English language“.

Science and tech geeksMicrostyle is a work of popular linguistics. Author Christopher Johnson isn’t your typical branding consultant. He got a PhD in linguistics from the University of California, Berkeley, was a professor at the University of Chicago, and has worked as a natural language processing software developer at AT&T Labs and elsewhere.

Design fans: (You probably want to order the hardcover, because the book design is so cool.) Microstyle is about verbal design. Short, attention-getting, memorable messages have much in common with graphic design, and work together with it in logos, ads, posters, comics, and other works. The author grew up with graphic design, because his dad’s a retired commercial artist who designed, among other things, cereal boxes for General Mills.

Convincing, no? The Name Inspector almost wishes he hadn’t written this book, so he could enjoy buying and reading it.

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