Archive for the 'Large Names' Category

The Name Inspector has recently learned about Lard Butt, a new athletic apparel company based here in Seattle. This is a great example of naming done right. First, there are the positive associations of lard, a filling and economical ingredient that makes fried foods taste great. The word lard also calls to mind larder, which [...]

Most company names consist of just one or two meaningful parts. That makes sense, because brevity is important in a name for several reasons: memorability, simplicity of pronunciation, ease of writing and typing, and graphic compactness in a logo. So crowded is the space of names, however, that people have been forced into three-meaningful-part territory. [...]

Have you noticed that your local Kinko’s has become FedEx Kinko’s? Kinko’s is known for having a laid-back corporate culture. Maybe a little too laid back. The Name Inspector once went to a 24-hour Kinko’s in Manhattan, and there was no one there. Not only were there no other customers, but there were no employees, [...]