Introducing the Name Inspector
Posted in Intro on January 8th, 2007 4 Comments »
We all eat and breathe company names and brand names. They occupy an ever-expanding space in our cultural environment. As the most carefully designed additions to the popular vocabulary, they are literary miniatures: nanopoems. They influence us, annoy us, and make us laugh, but mostly for reasons that elude our conscious minds. The Name Inspector [...]
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