We all eat and breathe company names and brand names. They occupy an ever-expanding space in our cultural environment. As the most carefully designed additions to the popular vocabulary, they are literary miniatures: nanopoems. They influence us, annoy us, and make us laugh, but mostly for reasons that elude our conscious minds.

The Name Inspector takes a close look at names and tells you what makes them click (or clunk) from a linguistic point of view. He does not offer marketing treatises on branding strategy or analyses of corporate nomenclature systems. He is concerned with the linguistic essence of names: how they feel and sound when spoken, what they look like when written, and the meanings and moods they evoke in their contexts.

The Name Inspector has a finely tuned ear for names. A sharp eye. A delicate palate. He has a PhD in Linguistics and years of experience as a professional namer and name analyst. Let him show you the inner workings of names.

[tags]Names, Naming, Company Names, Product Names, Brands, Branding, Marketing, Linguistics[/tags]

4 Responses to “Introducing the Name Inspector”

  1. on 25 Jan 2007 at 11:26 am Tate Linden

    Great to have such a strong addition to the world of blogs about naming. I look forward to reading more of your views.

    I’d be interested in hearing some of your analysis from your years as a name analyst.

  2. on 25 Jan 2007 at 1:39 pm The Name Inspector

    Hi Tate,

    Congratulations for leaving the first comment on this blog! And thanks for the warm welcome. I’m a recent subscriber to Thingnamer and have been enjoying it a lot.

    My experience as a name analyst informs all my posts here, but I also intend to write in more general terms about names: different types of name, trends in naming, etc. Is that the sort of thing you have in mind?

  3. on 26 Jan 2007 at 4:49 am Tate Linden

    That’s surely part of what I’d like to hear. I’d also like to hear about views and opinions that you developed on names that you encountered in your analyzing phase…

    But I’ll still be happy if you just keep doing what you’re doing. I’d considered doing something similar, but I was unable to stay focused enough. I got distracted by news and other bloggers…

  4. on 26 Jan 2007 at 4:53 am Tate Linden

    …oh… and I’ve found the way to get comment traffic on a naming blog (and it appears that other namers have found this true too) is to take more controvercial positions. Rip Google’s name to shreds and I’ll guarantee you will find yourself some commenters.

    …of course you may mysteriously lose access to your Google Adsense account…

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