Articles

 

“Kuri, Ozlo, Cujo: Why Do So Many Robot Names Sound Alike?”

 

”It’s a wrap: delish unsandwiches and the rise of the non-word”

 

“The Name Game: Christening Your Business for Success”

 

“Namifying has gotten out of controlify”

 

”Brandify Me, Baby!”

 

”Feeling a Bit Iffy About ‘Abilify’ “

 

“Some states rebrand controversial Common Core education standards”

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“From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names”

 

“Mind Your Media Manners”

 

“Veja como dar nome à sua empresa sem cair em modismos”

Folha de S.Paulo

 

“Why Startups Are Sporting Increasingly Quirky Names”

 

“Ten Questions to Ask Before Naming Your Business”

 

“Dear Apple: Stop the funnification: Advertisers love coining words nearly as much as critics love skewering them”

 

“The Elements-Molecules, Atoms and Quarks-of Style”

 

“Rhetoric from Satan to Twitter”

 

“New words from noncelebrity neologizers: Extrudel, the urbigator, and other vital additions to your vocabulary”

 

“Three new books about writing and language”

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“The Mad Men Revolution”

 

“Are you a master of brevity yet?”

 

“Brevity is the soul of wit. So I’ll say this quickly…”

 

“Branding: The Peril Of Big Ideas”

 

“La comunicazione al tempo dei social network”

 

“New book tells us how to tell it simply”

 

“The Soul of Brevity: Making every word count-in ads, slogans, signs and even Twitter”

 

“Wooing With Words in the Age of the Incredible Shrinking Message”

 

“The Great Language Land Grab”

 

“Rupert Murdoch claims to own the ‘Sky’ in ‘Skype’”

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“The art of startup names”

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“How to Choose the Best Name For Your Business”

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“How to pick the perfect name for your blog or startup”

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“HOW TO: Pick the Perfect Name for Your Startup”

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“Good Domain Names Grow Scarce”

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“The Best (and Worst) Business Names”

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“The Name Inspector”

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“Featuring The Name Inspector”

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“Top Ten Worst Web App Names”

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“Seattlest Interview: The Name Inspector”

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“What is a Zillow? A guide to names”

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Radio interviews

 

Half-hour interview with Mark Lynch on WICN Public Radio

 

Hour-long call-in interview with Gene Purcell on Wisconsin Public Radio

 

Brief interview with Toby Nelson on KBCS radio

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Half-hour interview with Raul Gallyot on KWMR, West Marin Community Radio

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