Apple: The power of sensory memory
Posted in Company Names, Good Names, Iconic Names, Metaphor, Names, Real Word Names on January 10th, 2007 11 Comments »
Occasionally the Name Inspector writes about names for companies, products, or services that have achieved iconic status. There are lessons to be learned from these names, sometimes because they’re great, and sometimes because they show it’s possible to succeed with a so-so name. Apple Computers is a great name. It’s a model solution to a [...]
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