Archive for January, 2008

Blekko

Posted in Bad Names, Company Names, Names, Naming Stories, Sound Symbolism, Tweaked Word Names, Web App Names on January 7th, 2008 5 Comments »

Entrepreneur and longtime reader Rich Skrenta has a search start-up called Blekko (click on that link and say hi!). It was covered on TechCrunch, and then Rich wrote a follow-up blog post telling the story of the name Blekko and asking for The Name Inspector’s input. OK, here goes. Obviously Blekko is a ridiculous name [...]

Incesoft

Posted in Bad Names, Company Names, Foreign Word Names, Names on January 2nd, 2008 9 Comments »

The Name Inspector just learned about Incesoft, which claims on its website to be “the world’s leading provider of web robot technology”. Now, this is a Chinese company (which was selected for inclusion on the 2007 Red Herring 100 Asia list), so that’s a bit of an excuse, but…Incesoft? Is that the very best name [...]