Hire The Name Inspector

• Naming, taglines, and other verbal branding

• [TNI's] blog is the best on naming I’ve ever seen. I’m buying his book. So should you.
  -Charles Bohannan, Wordful
  (more quotes)

The Book

• Watch for The Name Inspector's book, coming from W.W. Norton & Co. in June 2011! Microstyle: The Art of Writing Little is a field guide for the age of the incredible shrinking message. It reveals the secrets that make short verbal messages capture attention, stick in the mind, and roll off the tongue. Oh, and The Name Inspector wrote this book under his pen name, Christopher Johnson.

Big Picture Posts

• 10 name types
• Search engine names
• 10 tips for naming
• Metaphors for web search
• Six naming myths

Names

• 37signals
• Amazon
• Apple
• Bing
• Biznik
• Blekko
• Carticipate
• coRank
• Crop
• Digg
• Etsy
• Fabjectory
• Fairtilizer
• FedEx Kinko's
• Flickr
• Gnomedex
• How to Change the World
• Incesoft
• Incuby
• Jackson Fish Market
• Kijiji
• Lard Butt
• LiftPort
• Lilipip
• Limber Media
• Mapufacture
• MyBlogLog
• Noonhat
• Obama
• PageFlakes
• Pandora
• Pathable
• PostSecret
• Side Job Track
• Six Apart
• Skype
• Surface
• Syncplicity
• TechCrunch
• Teensurance
• Tenacious Offense
• Thoof
• Tinfinger
• TrenchMice
• Twine
• Twitter
• Unbox
• Utterz
• Verb for Shoe
• Waggle Labs
• Withoutabox
• YouTube
• ZenZui
• Zillow
• Zumobi

Categories

• Affixed Names (4)
• Bad Linguistics (4)
• Bad Names (18)
• Blend Names (8)
• Blog Names (5)
• Bragging (1)
• Company Names (42)
• Compound Names (7)
• Descriptive Names (5)
• Enigmatic Names (7)
• Events (11)
• Foreign Word Names (3)
• Good Names (23)
• Grammar (1)
• Hard Names (2)
• Iconic Names (4)
• Intro (1)
• Large Names (3)
• Links (4)
• Media Coverage (3)
• Metaphor (18)
• Metonymy (7)
• Name Changes (1)
• Names (52)
• Names in the Wild (9)
• Naming (11)
• Naming Stories (18)
• News (22)
• Offers (3)
• Orthography (3)
• Peculiar (2)
• Phonology (1)
• Phonotactics (1)
• Phrase Names (12)
• Product Names (5)
• Pronunciation (3)
• Pun Names (5)
• Real Word Names (17)
• Schematic Names (2)
• Seattle Interest (10)
• Small Names (5)
• Soft Names (4)
• Sound Symbolism (12)
• Startup Names (24)
• Trademark Issues (3)
• Tweaked Word Names (2)
• Types of Name (8)
  • Character Names (1)
• Uncategorized (13)
• Web App Names (11)
• Words (8)

Archives

• October 2010 (1)
• July 2010 (4)
• June 2010 (1)
• May 2010 (1)
• April 2010 (1)
• August 2009 (1)
• July 2009 (3)
• June 2009 (3)
• May 2009 (4)
• April 2009 (1)
• March 2009 (4)
• January 2009 (1)
• December 2008 (1)
• November 2008 (1)
• October 2008 (1)
• July 2008 (3)
• June 2008 (1)
• May 2008 (1)
• March 2008 (3)
• February 2008 (2)
• January 2008 (2)
• November 2007 (2)
• October 2007 (2)
• September 2007 (3)
• August 2007 (6)
• July 2007 (9)
• June 2007 (9)
• May 2007 (6)
• April 2007 (8)
• March 2007 (8)
• February 2007 (10)
• January 2007 (8)