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Category Archives: Naming Process
Communication vs. verbal design
Originally published Oct 14, 2015 Because naming involves words, it’s often discussed and evaluated as if it were primarily a matter of verbal communication, like a special kind of copywriting. Actually naming lies at the intersection of communication and design. … Continue reading
Posted in Naming Process, Verbal Branding
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When you are your own client
Originally published Jul 27, 2015 From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs … Continue reading
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You can name your startup yourself. Should you?
Originally published Jan 29, 2015 Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why … Continue reading
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Hard truths of naming: Face them now and save time
Originally published Jun 15, 2011 Naming isn’t all soft, fuzzy language stuff. Mind you, The Name Inspector loves the soft, fuzzy language stuff. It’s his job to love it. But he realizes that businesspeople often have more practical considerations on … Continue reading
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Six naming myths to ignore
Originally published Apr 17, 2009 When people face challenges they feel unprepared for, they want rules. They want experts to explain to them clearly and unequivocally what to do. And there’s usually no shortage of people willing to step into … Continue reading
Posted in Name Types, Naming Process
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