Category Archives: Verbal Branding

Really? 10 questions about social media content

Originally published Feb 18, 2016 The Name Inspector has noticed frequent feelings of boredom and skepticism as he reads social media content. Here are ten questions he has asked himself in those moments.  1. Is improving productivity and physical health … Continue reading

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Communication vs. verbal design

Originally published Oct 14, 2015 Because naming involves words, it’s often discussed and evaluated as if it were primarily a matter of verbal communication, like a special kind of copywriting. Actually naming lies at the intersection of communication and design. … Continue reading

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The best thing to drink right now…and what to call it

Originally published Aug 8, 2015 The Name Inspector is not a food writer like his friend Molly Watson. But he does like to eat and drink. And his favorite thing to drink lately is a concoction he came up with all … Continue reading

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Gimme a little corn sugar, baby!

Originally published Nov 5, 2010 The Corn Refiners Assocation has recently petitioned the FDA to change the name of high fructose corn syrup (HFCS)  to “corn sugar”. They’re following the new rule: if your name gets dragged through the mud, … Continue reading

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