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Category Archives: Verbal Branding
Originally published Feb 18, 2016 The Name Inspector has noticed frequent feelings of boredom and skepticism as he reads social media content. Here are ten questions he has asked himself in those moments. 1. Is improving productivity and physical health … Continue reading
Originally published Oct 14, 2015 Because naming involves words, it’s often discussed and evaluated as if it were primarily a matter of verbal communication, like a special kind of copywriting. Actually naming lies at the intersection of communication and design. … Continue reading
Originally published Aug 8, 2015 The Name Inspector is not a food writer like his friend Molly Watson. But he does like to eat and drink. And his favorite thing to drink lately is a concoction he came up with all … Continue reading