Posted in Company Names, Enigmatic Names, Names, Phrase Names, Types of Name on February 5th, 2007 3 Comments »
The striking thing about the name 37signals is that almost no one will have any idea where it comes from or what it means. It’s an enigma, and if you want to get to the bottom of it, you have to do some investigating. Curiosity is rewarded in the company manifesto:
Mankind constantly analyzes radio waves […]
Posted in Bad Names, Company Names, Compound Names, Names, Naming Stories on February 2nd, 2007 8 Comments »
Some of the Name Inspector’s readers have commented that the posts so far have all been pretty positive. While he has made a conscious decision to play nice until people get to know him, the Name Inspector is not all bunnies and butterflies. Here’s a story about a name that doesn’t work, bravely submitted by […]
Posted in Company Names, Compound Names, Good Names, Metaphor, Names, Schematic Names on January 31st, 2007 5 Comments »
PageFlakes shows how a quirky but vivid metaphor can make for a good name. In this case the name is for a customizable Ajax personal home page similar to Netvibes.
The quirky, one is almost tempted to say flaky, thing about this name is of course the word flakes. Flakes are insubstantial little things and not […]