We all eat and breathe company names and brand names. They occupy an ever-expanding space in our cultural environment. As the most carefully designed additions to the popular vocabulary, they are literary miniatures: nanopoems. They influence us, annoy us, and make us laugh, but mostly for reasons that elude our conscious minds.

The Name Inspector takes a close look at names and tells you what makes them tick (or tank) from a linguistic point of view. He does not offer marketing treatises on branding strategy or corporate nomenclature. He is concerned with the linguistic essence of names: how they feel and sound when spoken, what they look like when written, and the meanings and moods they evoke in their contexts.

The Name Inspector has a finely tuned ear for names. A sharp eye. A delicate palate. He has a PhD in Linguistics and years of experience as a professional namer and name analyst. Let him show you the inner workings of names.

You can learn more about the Name Inspector here.

9 Responses to “About”

  1. on 30 Jan 2007 at 7:53 am june

    After hearing your expertise on all possible names
    for baby Newman, I am sure Name Inspector will be
    in high demand! Love the picture!

  2. on 31 Jan 2007 at 4:15 pm Rachel

    What a fabulous service (business?) this is! I used to be good friends with a linguist and have always loved that seemingly secret knowledge of language’s inner workings. I’m curious what is cool or clunky about my own business name, Write with Meaning. Honestly, I chose it because I brainstormed a list of words and phrases and then checked to see which ones had urls still available.

  3. on 02 Feb 2007 at 12:43 pm Bryan

    What’s in my companies name??? StrongMail Systems

  4. on 03 Feb 2007 at 1:00 pm Gwen

    I would love to get your opinion on the name that we choose for our company- Fussyboy! We are a Seattle based company that designs and markets Baby Booties. We have been in business for 5 years, and the origins of the name Fussyboy! came from our son Miles, who was a tad bit fussy when he was a baby. More importantly, I thought the name had a cool kind of tone to it, and rolled off the tongue pretty well…

  5. on 05 Feb 2007 at 6:52 pm Plush

    Taking profile requests yet? Do Digg!

  6. on 07 Feb 2007 at 8:22 pm The Name Inspector

    Digg done.

  7. on 07 Feb 2007 at 8:38 pm The Name Inspector

    Rachel and Brian, I can’t say much about your business names without knowing anything about your businesses, but here goes: “Write with Meaning” seems to be a play on “Ripe with Meaning”. I see what you might be getting at, but I find “Write with Meaning” a little confusing, since it’s hard to imagine writing without meaning. As for “StrongMail Systems”, it strongly suggests security to me, evoking “chainmail”.

    I’m afraid I can’t go into much more detail than that, because lots of people have contacted me (most by email) asking for opinions about their names, and I just don’t have the time to give each one the attention it deserves.

    Best of luck to both of you!

  8. <li class="" id="c