Originally published Jul 5, 2007
The Name Inspector has sort of been on vacation this week, but came across a name whose existence cannot go unremarked. It’s Thoof, for a user-submitted news personalization site. This is a name that defies criticism. It’s so intentionally meaningless and phonetically counterintuitive that it renders irrelevant any earnest discussion of its strengths and weaknesses. A commenter on TechCrunch said it sounds like a potato gun being shot. What more is there to say?