Archive for the 'Phrase Names' Category

If you found the title of this post a little confusing, then you have some idea what’s wrong with the name Tenacious Offense. This name belongs to young Seattle-based company that seems to be a kind of rent-a-bizdev team for small startups trying to land big clients. Thanks to Brant Williams for writing and sharing [...]

When The Name Inspector decided to go into business, the first book he bought was Guy Kawasaki’s The Art of the Start. Why? Well, it did get great reviews on Amazon. But another factor was the poetic title. Not only does it rhyme, but the word art is orthographically and phonetically contained in the word [...]

Hillel Cooperman of Jackson Fish Market sent a pointer to his naming story, which appears in the first post of his company blog. Head on over and take a look. But please do come back. Back? Good. The name Jackson Fish Market belongs to a small software company. That could be outright confusing, couldn’t it? [...]

The striking thing about the name 37signals is that almost no one will have any idea where it comes from or what it means. It’s an enigma, and if you want to get to the bottom of it, you have to do some investigating. Curiosity is rewarded in the company manifesto: Mankind constantly analyzes radio [...]

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