Archive for the 'Naming Stories' Category

Shelly Farnham and Peter Brown are the co-founders of Waggle Labs, a Seattle software and consulting company that specializes in social technology. Their new product, Pathable, lets participants in social events tag themselves with their interests and personal connections to find other similar participants. Shelly and Peter were kind enough to share a story about [...]

A while ago Allegra Searle-LeBel sent in a story about naming her online media-editing startup: We had been struggling for about 2 months, trying to find the right name. There was this funny, almost mystical sense that it existed *somewhere*. We just needed to keep slogging through the troughs of lame options and almost good [...]

Paul Montgomery writes about his company’s name: Tinfinger is intended to be to the Who’s Who what Wikipedia was to the Encyclopedia Britannica. Its main function is a search engine of biographical information on famous and semi-famous public figures. It also has news aggregation features similar to Techmeme, based around people’s names instead of hyperlink [...]

Hillel Cooperman of Jackson Fish Market sent a pointer to his naming story, which appears in the first post of his company blog. Head on over and take a look. But please do come back. Back? Good. The name Jackson Fish Market belongs to a small software company. That could be outright confusing, couldn’t it? [...]

What follows is a story from Dan McComb, one of the founders of Biznik, a Seattle-based social network for independent business people. Dan’s story is so well told that it’s quoted in its entirety here. By the way, the Name Inspector gets a real kick out of the name Biznik, but, as a Biznik member [...]

LiftPort follow-up

The Name Inspector would like to thank Michael Laine and Brian Dunbar for their gracious responses to his critical comments about the name LiftPort. Brian links to the critique in a good-natured post. In a comment Michael vows to impress the world with results rather than words. That’s really what matters, isn’t it? In the [...]

Some of the Name Inspector’s readers have commented that the posts so far have all been pretty positive. While he has made a conscious decision to play nice until people get to know him, the Name Inspector is not all bunnies and butterflies. Here’s a story about a name that doesn’t work, bravely submitted by [...]

The Name Inspector has a special interest in names for tech companies, and not just the ones you’ve already heard of. Names for startups also capture his imagination, and entrepreneurs have begun to send in their naming stories. Here’s a story from Ksenia Oustiougova, founder of Lilipip, which produces mobile educational video content for children: [...]

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