Comments on: Tenacious Offense means no offense

By: Danny Bronski

Danny Bronski — Fri, 05 Oct 2007 06:59:41 +0000

I think that most people with even a superficial knowledge of sports would consider this a pretty good name and easily digestible metaphor, except…

it’s too damn long.

Tenacious O would have been a much better choice.

By: DONT HURT M3

DONT HURT M3 — Wed, 03 Oct 2007 18:08:57 +0000

“my initial shock at anyone naming their company something so hysterically awful”

Ummmm…what? You don’t have to know anything about sports to realize that any venture capitalist dedicated to business development with a name like “Tenacious Offense” has tremendous marketing appeal. How this is a topic of discussion is odd…seems like a no brainer to me.

By: Sunbreaks

Sunbreaks — Sun, 10 Jun 2007 18:54:20 +0000

Ok, so obviously people who know this company or the folks who run it are fine with the name, but I’m not a major sports fan and I definitely didn’t realize there was a positive spin to this one. As soon as I saw the name I thought of the negative connotation, mostly because it’s hilarious! Even if I became a client, I would always remember my initial shock at anyone naming their company something so hysterically awful. I guess they really are tenacious though if they plan to keep it…

By: Patrick Kane

Patrick Kane — Wed, 25 Apr 2007 04:33:44 +0000

A fun and interesting read. The reality is that anyone can name a company anything they like. If you asked the general publib 20+ years ago what “Starbucks” was….99.9% ob the living world would not have any idea.

I’ve actually met Brant….and I could not care if his company name was “www.don’tdubuszinezwithme.com”. It’s the business that you build and the brand that you develop around your customers that makes sense. This is coming from an Irish immigrant with a new business called “www.PeoplePawn.com”. Brant is the real deal…

By: Summer

Summer — Sat, 31 Mar 2007 08:03:31 +0000

Brant Williams!!! How the heck are you and what is this company you have??? =)

By: Brian Laks

Brian Laks — Wed, 07 Mar 2007 23:13:01 +0000

I’ll agree that both pronunciations flashed in my mind when I first read it. It’s a bit of a mouthful (which is ironic because the word-of-mouth traffic seems their best), but if the customer knows it and has no problem with it, I guess it just comes down to a matter of taste. I probably wouldn’t recommend it for a retirement portfolio, but for a business development company it could be appropriate.

By: Jenny Capella

Jenny Capella — Mon, 05 Mar 2007 17:18:04 +0000

Hello,
I am in exactly the same position on this as Joshua Neely, above. It never occured to me to think of it other than with a sports analogy, and this, coming from a completely NON sports-educated person!

Brant and his team are the “real McCoy”–this said from direct experience. The only thing is, if you hire them, be ready to get more than you dreamed of. If you can handle that, go for it:) Jenny

By: Todd Dean

Todd Dean — Sun, 04 Mar 2007 02:34:31 +0000

I found the name quit amuzing since our K4 members are looking at possibly investing in Tenacious Games. So you have Tenacious Offense doing due diligence with Tenacisou Games. I’m sure there is a joke in here somewhere. But at the begining of the day I would make rather deal with a proactive name like Tenacious Offense verses Tenacious Defense.

By: John Patton

John Patton — Sat, 03 Mar 2007 17:09:25 +0000

Clever analysis, a good read….. Interesting for me, perhaps for others: as a happy Tenacious Offense client, I’ve never taken the meaning to be anything other than Brant intended. I was a word of mouth referral – no confusion from the start.

By: David Gerald

David Gerald — Sat, 03 Mar 2007 16:13:34 +0000

Amusing and informative. You make good points with clever writing. The company name itself seems to be a conversation-starter. Since I believe ‘Tenacious Offense’ markets primarily through word-of-mouth and referrals most of the downside is probably mitigated.