Comments on: Six naming myths to ignore http://www.thenameinspector.com/six-naming-myths-to-ignore/ Tells you what makes names tick. Thu, 09 Feb 2012 02:06:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Namechk http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-175176 Namechk Thu, 14 Apr 2011 20:35:17 +0000 http://www.thenameinspector.com/?p=132#comment-175176 Great post. I think it is important that the name of your company is one that can be registered at most of the top social media sites as well. If you can't get the Twitter or Facebook accounts it will really hurt your brand. http://namechk.com makes it easy to see what username and domain names are avaialble all in one simple web app. Great post. I think it is important that the name of your company is one that can be registered at most of the top social media sites as well. If you can’t get the Twitter or Facebook accounts it will really hurt your brand. http://namechk.com makes it easy to see what username and domain names are avaialble all in one simple web app.

]]> By: Carolyn http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-175154 Carolyn Thu, 14 Apr 2011 12:39:47 +0000 http://www.thenameinspector.com/?p=132#comment-175154 I'm not sure I agree that the not-yielding-many-google-results bit is a myth. Yes, it's being first in the rankings that matters most, and yes, having that domain will help a lot, but if there are a lot of google results to begin with, it's going to be a lot harder to win that top spot. I’m not sure I agree that the not-yielding-many-google-results bit is a myth. Yes, it’s being first in the rankings that matters most, and yes, having that domain will help a lot, but if there are a lot of google results to begin with, it’s going to be a lot harder to win that top spot.

]]> By: Sam Cook http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-175146 Sam Cook Thu, 14 Apr 2011 10:32:50 +0000 http://www.thenameinspector.com/?p=132#comment-175146 I think the point about empty vessel is to avoid names that carry too much meaning with regards to people. Cinnabon is fine because it's what the sell, KKKrackers might not be so good because you instantly associate your product with a specific group that others may be less keen to associate with. This is at least the meaning I take from 'Empty vessel': "choose a name that won't alienante people". NB. I've never encountered "empty vessel" before as I have never really thought about the art of naming prior to reading this article via Hacker News, my summary is based purely upon the quote from Heckler. I think the point about empty vessel is to avoid names that carry too much meaning with regards to people. Cinnabon is fine because it’s what the sell, KKKrackers might not be so good because you instantly associate your product with a specific group that others may be less keen to associate with. This is at least the meaning I take from ‘Empty vessel’: “choose a name that won’t alienante people”.

NB. I’ve never encountered “empty vessel” before as I have never really thought about the art of naming prior to reading this article via Hacker News, my summary is based purely upon the quote from Heckler.

]]> By: Khang Vo http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-175133 Khang Vo Thu, 14 Apr 2011 07:17:29 +0000 http://www.thenameinspector.com/?p=132#comment-175133 I am actually working on the name for my own company. This lesson help me to narrow down much. And, I heard from somebody else that you should also consult people to make sure that your company name does not mean bad in their language. For example, an English name may mean badly in Chinese. What do you think? I am actually working on the name for my own company. This lesson help me to narrow down much. And, I heard from somebody else that you should also consult people to make sure that your company name does not mean bad in their language. For example, an English name may mean badly in Chinese. What do you think?

]]> By: Brandon Zylstra http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-123442 Brandon Zylstra Mon, 06 Jul 2009 22:28:51 +0000 http://www.thenameinspector.com/?p=132#comment-123442 The bogus advice from Heckler et al is probably intended mostly to make the hearer feel unable to come up with a name on his own, and thus to bow before the experts and pay lots of money for them to do what they say they don't do. The bogus advice from Heckler et al is probably intended mostly to make the hearer feel unable to come up with a name on his own, and thus to bow before the experts and pay lots of money for them to do what they say they don’t do.

]]> By: David Lavietes http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-115894 David Lavietes Fri, 01 May 2009 16:58:29 +0000 http://www.thenameinspector.com/?p=132#comment-115894 Nice post. Things are moving so fast these days, by the time you can formulate a rule it's probably not true anymore. One place where I disagree, though (although possibly more properly with Seth Godin than you): depending on your name for search rankings is a losing proposition. Even if you can find that name that comes up first now (and can get consumers to remember it), any competitor worth their salt can revise their site to rank on that same term within days. And they could outrank you with paid search literally tomorrow. So don't throw out any good names just because they don't search great. Just get yourself somebody who knows how to optimize your website. Nice post. Things are moving so fast these days, by the time you can formulate a rule it’s probably not true anymore.

One place where I disagree, though (although possibly more properly with Seth Godin than you): depending on your name for search rankings is a losing proposition. Even if you can find that name that comes up first now (and can get consumers to remember it), any competitor worth their salt can revise their site to rank on that same term within days. And they could outrank you with paid search literally tomorrow. So don’t throw out any good names just because they don’t search great. Just get yourself somebody who knows how to optimize your website.

]]> By: JP http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-115555 JP Tue, 28 Apr 2009 01:17:55 +0000 http://www.thenameinspector.com/?p=132#comment-115555 Hey there, really enjoyed this article. I certainly subscribe to the meaningful naming convention over the shorter name. I mean if you're talking about searching on a meaningful phrase - which many people do- well that's got to work in favour of those sites which use a sequence of commonly used words (or a well known phrase) in their URL. Cheers, JP Hey there, really enjoyed this article. I certainly subscribe to the meaningful naming convention over the shorter name. I mean if you’re talking about searching on a meaningful phrase – which many people do- well that’s got to work in favour of those sites which use a sequence of commonly used words (or a well known phrase) in their URL.
Cheers, JP

]]> By: Conversition http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-114596 Conversition Sun, 19 Apr 2009 03:26:24 +0000 http://www.thenameinspector.com/?p=132#comment-114596 Great post! As domains get snapped up, we find ourselves getting more and more creative. We had to get creative with some of our own names like Conversition, MatterMeter and Evolisten. In the end, as long as it's easy to say, spell and you don't get too generic, you will win mind share. Above all, the produc still has to be amazing. Again, great post! Great post! As domains get snapped up, we find ourselves getting more and more creative. We had to get creative with some of our own names like Conversition, MatterMeter and Evolisten. In the end, as long as it’s easy to say, spell and you don’t get too generic, you will win mind share. Above all, the produc still has to be amazing. Again, great post!

]]> By: Spike Jones http://www.thenameinspector.com/six-naming-myths-to-ignore/comment-page-1/#comment-114541 Spike Jones Sat, 18 Apr 2009 15:59:29 +0000 http://www.thenameinspector.com/?p=132#comment-114541 Greetings Chris, Allow me to clarify re: Brains on Fire. For the "no Latin roots" part, you're exactly right. We don't have Latin majors on staff that find a root and then we form a name around it. As for the "no mashed together words," Viral is a word and Mental is a word. Indie is a word and Bound is a word. Those aren't mashed together. By mashed together, I mean more like Virtalist or Indound. You know, smashed together in form a new word that doesn't make any sense. I don't necessarily think that we pigeonhole ourselves with the ad. It's simply a statement of what we DON'T do. Thanks for the mention! Greetings Chris,

Allow me to clarify re: Brains on Fire. For the “no Latin roots” part, you’re exactly right. We don’t have Latin majors on staff that find a root and then we form a name around it.

As for the “no mashed together words,” Viral is a word and Mental is a word. Indie is a word and Bound is a word. Those aren’t mashed together. By mashed together, I mean more like Virtalist or Indound. You know, smashed together in form a new word that doesn’t make any sense.

I don’t necessarily think that we pigeonhole ourselves with the ad. It’s simply a statement of what we DON’T do. Thanks for the mention!

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