Search Results for:

Seattle Interactive Conference

Originally published Oct 6, 2011 Come meet this cute, colorful little owl at the very first Seattle Interactive Conference next month! Actually, The Name Inspector isn’t sure the owl will be there. But the conference is sure to be colorful anyway. Seattle … Continue reading

Posted in Announcements, Links | Leave a comment

The name Kindle Fire: Hot or not?

Originally published Sep 29, 2011 At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the one that Apple used when it named the Macintosh, presumably inspired by the apple variety McIntosh. … Continue reading

Posted in Metaphor, Name Analysis | Leave a comment

Six letters, but at what price?

Originally published Sep 26, 2011 The Name Inspector was going to write a post about Qwikster, the terrible new name that Netflix has given to the movie-by-mail arm of its business. But really, what is there to say that Fritinancy hasn’t already … Continue reading

Posted in Name Analysis, Name Types | Leave a comment

Unsocial: Not what you think it is

Originally published Aug 3, 2011 “When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean—neither more nor less.” -Lewis Carroll Do you spend too much time on Facebook, … Continue reading

Posted in Name Analysis | Leave a comment

Get the Kindle version of The Name Inspector’s book!

Originally published Jul 18, 2011 The Name Inspector is excited to announce that the Kindle version of his book, Microstyle: The Art of Writing Little, is available for purchase and immediate delivery on Amazon.com. He’s a little torn, though. On the one … Continue reading

Posted in Announcements | Leave a comment

Two out of three critics are raving about Microstyle!

Originally published Jul 7, 2011 The Name Inspector hopes you know by now that he has written a book. It’s called Microstyle: The Art of Writing Little, and it’s coming out on July 25th (a week earlier for the Nook and Kindle versions). A few people … Continue reading

Posted in Announcements | Leave a comment

The power of metaphor in branding

Originally published Jun 30, 2011 Language is the most efficient tool your business can use to get attention and build a brand. It gives your business a human voice, and costs almost nothing to reproduce and share. In fact, it … Continue reading

Posted in Metaphor, Name Analysis, Name Types | Leave a comment

What was Mrs. McCave thinking? Now we know.

Originally published Jun 27, 2011 A note from The Name Inspector: This is a sneak preview from What Was I Thinking?,  a new memoir by Delores Delicious McCave, the author, wife, and mother whose twenty-three sons have put her in the spotlight and inspired … Continue reading

Posted in Baby Names, Name Analysis | Leave a comment

Zulily #4 on new Seattle Startup Index

Originally published Jun 20, 2011 The Seattle Startup Index is Seattle 2.0′s regular ranking of Seattle startups based on web traffic. The newest ranking is out, and The Name Inspector is delighted to see Zulily, a former client, at #4, just behind Cheezburger Network, BuddyTV, and Feedjit. Zulily has been burning … Continue reading

Posted in Announcements | Leave a comment

Hard truths of naming: Face them now and save time

Originally published Jun 15, 2011 Naming isn’t all soft, fuzzy language stuff. Mind you, The Name Inspector loves the soft, fuzzy language stuff. It’s his job to love it. But he realizes that businesspeople often have more practical considerations on … Continue reading

Posted in Naming Process | Leave a comment