Hire The Name Inspector

• Naming, taglines, and other verbal branding

• [TNI's] blog is the best on naming I’ve ever seen. I’m buying his book. So should you.
  -Charles Bohannan, Wordful
  (more quotes)

The Book

• The Name Inspector is writing a book, under contract with W.W. Norton & Co., about "microstyle"--the verbal tools and tricks we use to create short messages that capture attention, stick in the mind, and roll off the tongue. Watch for it!

Big Picture Posts

• 10 name types
• Search engine names
• 10 tips for naming
• Metaphors for web search
• Six naming myths

Names

• 37signals
• Amazon
• Apple
• Bing
• Biznik
• Blekko
• Carticipate
• coRank
• Crop
• Digg
• Etsy
• Fabjectory
• Fairtilizer
• FedEx Kinko's
• Flickr
• Gnomedex
• How to Change the World
• Incesoft
• Incuby
• Jackson Fish Market
• Kijiji
• Lard Butt
• LiftPort
• Lilipip
• Limber Media
• Mapufacture
• MyBlogLog
• Noonhat
• Obama
• PageFlakes
• Pandora
• Pathable
• PostSecret
• Side Job Track
• Six Apart
• Skype
• Surface
• Syncplicity
• TechCrunch
• Teensurance
• Tenacious Offense
• Thoof
• Tinfinger
• TrenchMice
• Twine
• Twitter
• Unbox
• Utterz
• Verb for Shoe
• Waggle Labs
• Withoutabox
• YouTube
• ZenZui
• Zillow
• Zumobi

Categories

• Affixed Names (4)
• Bad Linguistics (4)
• Bad Names (17)
• Blend Names (8)
• Blog Names (5)
• Bragging (1)
• Company Names (41)
• Compound Names (7)
• Descriptive Names (5)
• Enigmatic Names (7)
• Events (11)
• Foreign Word Names (3)
• Good Names (23)
• Grammar (1)
• Hard Names (2)
• Iconic Names (4)
• Intro (1)
• Large Names (3)
• Links (4)
• Media Coverage (3)
• Metaphor (18)
• Metonymy (7)
• Name Changes (1)
• Names (52)
• Names in the Wild (8)
• Naming (11)
• Naming Stories (18)
• News (22)
• Offers (3)
• Orthography (3)
• Peculiar (2)
• Phonology (1)
• Phonotactics (1)
• Phrase Names (11)
• Product Names (5)
• Pronunciation (3)
• Pun Names (4)
• Real Word Names (16)
• Schematic Names (2)
• Seattle Interest (8)
• Small Names (5)
• Soft Names (4)
• Sound Symbolism (12)
• Startup Names (23)
• Trademark Issues (3)
• Tweaked Word Names (2)
• Types of Name (8)
  • Character Names (1)
• Uncategorized (7)
• Web App Names (11)
• Words (8)

Archives

• August 2009 (1)
• July 2009 (3)
• June 2009 (3)
• May 2009 (4)
• April 2009 (1)
• March 2009 (4)
• January 2009 (1)
• December 2008 (1)
• November 2008 (1)
• October 2008 (1)
• July 2008 (3)
• June 2008 (1)
• May 2008 (1)
• March 2008 (3)
• February 2008 (2)
• January 2008 (2)
• November 2007 (2)
• October 2007 (2)
• September 2007 (3)
• August 2007 (6)
• July 2007 (9)
• June 2007 (9)
• May 2007 (6)
• April 2007 (8)
• March 2007 (8)
• February 2007 (10)
• January 2007 (8)