My apologies, your two comments got put in my Akismet spam folder for some reason. I’ll have to check that more often.

This was simply the beginning of the process. Just as we took our time with naming, we’re actively reworking the tagline, logo, and additional branding creation. The tagline that I quipped to Christopher gave us something to play with, and something around which to gather responses from other people. I really appreciate your suggestion to go back to the “dream state” to expand the possibilities for expressing our business model. I think of our branding research as viral, partly because I enjoy the conversations that it can spark. Also, as someone who strives to realize the potential of language, the combination of creativity and specificity required to sucessfully represent one’s business is highly satisfying.

Feel free to send any tagline and soundbite suggestions my way!

nicely put… tho’ naming doesn’t come so easily to many people, which is, I suppose, why we have agencies and consultants who specialize in it… naming often comes after the hard work of business and product development, indentifying needs and figuring out how to satisfy them, how to market your service/product, etc.

A lot of people start out with a name. And most of them fail, for all the usual business, not naming, reasons.

I like that Allegra (now there’s a great name!) was so thoughtful and patient with her naming process. Limber Media is a great name, Unexpectedly so, for limber is a “soft” word, unlike the more agressive, hard consonant-filled “flexible” or “flex”; it’s less competitive, suggesting “soft sell,” a kind of empathic approach, people you’d actually like to work with, kind of like personal trainers who help you limber up for the big race… it’s highly progressive business-wise.

About Allegra’s “soundbite” though, I hope she goes into the dream state again. Slogans need the same amount of attention that naming does, though they work slightly differently.

Taglines are often embellishments - catchy, clever, entertaining - but they also often introduce new information about what a company does, more than what might be embedded in the company name. Limber Media might be a company that does media for athletes, or athletic trainers, but it’s not, and a tagline might make that more clear.

Allegra’s business model is something more than relieving overextended media producers. Even if that is, practically speaking, her main role, or how she feels about her role, or even how she likes to see herself (helping, healing), the tagline doesn’t relate to the limberness suggested by the company name. The word “limber” is so evocative, there’s a lot of potential there for all kinds of taglines that are both related and extending, as soft and lovely and inviting and healthy and positive as the company name itself.

I really enjoyed this analysis! I love seeing the visual representation of the phonetics and learning new words like “bilabial stop.” Thank you for taking naming to the next level. It seems that many people these days are coming up with many names, and I’m thrilled that you’re providing a resource for thinking about naming in interdisciplinary ways.

Cheers!