Articles
“Ten Questions to Ask Before Naming Your Business”
“Dear Apple: Stop the funnification: Advertisers love coining words nearly as much as critics love skewering them”
![]()
“The Elements–Molecules, Atoms and Quarks–of Style”
![]()
“Rhetoric from Satan to Twitter”
![]()
“New words from noncelebrity neologizers: Extrudel, the urbigator, and other vital additions to your vocabulary”
![]()
“Are you a master of brevity yet?”

“Brevity is the soul of wit. So I’ll say this quickly…”
![]()
“Branding: The Peril Of Big Ideas”
![]()
“La comunicazione al tempo dei social network”
![]()
“New book tells us how to tell it simply”
![]()
“The Soul of Brevity: Making every word count–in ads, slogans, signs and even Twitter”
![]()
“Wooing With Words in the Age of the Incredible Shrinking Message”
![]()
“The Great Language Land Grab”
![]()
“Rupert Murdoch claims to own the ‘Sky’ in ‘Skype’”
![]()
“How to Choose the Best Name For Your Business”
![]()
“How to pick the perfect name for your blog or startup”
![]()
“HOW TO: Pick the Perfect Name for Your Startup”
![]()
“Good Domain Names Grow Scarce”
![]()
“The Best (and Worst) Business Names”
![]()
“Featuring The Name Inspector”
![]()
“Seattlest Interview: The Name Inspector”

“What is a Zillow? A guide to names”

Radio interviews
Half-hour interview with Mark Lynch on WICN Public Radio

Hour-long call-in interview with Gene Purcell on Wisconsin Public Radio

Brief interview with Toby Nelson on KBCS radio

Books
July 27th, 2009 by The Name Inspector









