We hired Chris to help us with naming, and he was fantastic: helped us frame our objectives, came up with great ideas, helped evaluate ours, etc. He’s fun to work with, creative, and is one of those people who brings theory and an academic background to the table in an incredibly grounded, useful, he’ll-make-you-feel-smarter kind of way. If you’ve got something that needs naming, Chris is your guy.

-Michael Dougherty, Co-Founder & CEO of Fridge Door Inc. (formerly Co-Founder of Redfin)

Alakoa engaged Christopher to assist in naming a product. He demonstrated an incredible amount of knowledge on the subject of linguistics and marketing. He was great to work with, and I would recommend him to anyone that could use his services.

-Bryan Batchelder, Co-Founder & CTO of Alakoa Corporation

I hired Chris to help me with what I thought was a very challenging naming project. He quickly analyzed the problem, breaking it down linguistically and socially in a way that was alert to my business needs. I am convinced yet again, that it sometimes pays tremendous dividends to hire an expert. And when it comes to naming, no one is more expert than Christopher Johnson.

-Fred Zimmerman, Associate Professor, Dept. of Health Services, School of Public Health, UCLA

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