Archive for the 'Tweaked Word Names' Category

Blekko

Posted in Bad Names, Company Names, Names, Naming Stories, Sound Symbolism, Tweaked Word Names, Web App Names on January 7th, 2008 2 Comments »

Entrepreneur and longtime reader Rich Skrenta has a search start-up called Blekko (click on that link and say hi!). It was covered on TechCrunch, and then Rich wrote a follow-up blog post telling the story of the name Blekko and asking for The Name Inspector’s input.
OK, here goes. Obviously Blekko is a ridiculous name and […]

Incuby?

Posted in Bad Names, Company Names, Metaphor, Names, Startup Names, Tweaked Word Names on June 12th, 2007 3 Comments »

Duncan Riley has posted on TechCrunch about Incuby, a social network where inventors can promote their inventions. The Name Inspector thinks this is a great idea for a web business.
But not a great name for one. Clearly it’s intended to be a fun tweak of incubator, which is what we call organizations that help delicate […]