Archive for the 'Startup Names' Category

From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs to and be liked by people. Second, it has to meet the client’s expectations and standards. Sometimes those are more [...]

Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why should anyone hire a naming consultant? Like so many business decisions, it’s a matter of using resources efficiently. Naming takes [...]

The Name Inspector has been reflecting on last year’s startup names while sipping on what’s left of the apple peel bourbon he made for the holidays. He’s got to say, it seems like some of these companies were named by people who sipped lots of bourbon. Here are some weird names of startups in CrunchBase [...]

The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector [...]

Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just [...]

Someone should write about the name Pinterest. Pause. Don’t you think someone should write about Pinterest? Pause. OK, it looks like The Name Inspector is going to have to do it. Pause. Sometimes it seems like he’s the only one who ever does any name inspecting around here. Pinterest, like Groupon, is one of those [...]

The Name Inspector was going to write a post about Qwikster, the terrible new name that Netflix has given to the movie-by-mail arm of its business. But really, what is there to say that Fritinancy hasn’t already said? So The Name Inspector has turned to a lesser-known tacky misspelled name, Egnyte, which belongs to a [...]

“When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean—neither more nor less.” -Lewis Carroll, Through the Looking-Glass Do you spend too much time on Facebook, or Twitter, or Google+? Well take heart, because there’s a new app called Unsocial, which might be [...]

Language is the most efficient tool your business can use to get attention and build a brand. It gives your business a human voice, and costs almost nothing to reproduce and share. In fact, it costs nothing at all when other people spread your message for you, using only their voices or their fingers and [...]

The Seattle Startup Index is Seattle 2.0′s regular ranking of Seattle startups based on web traffic. The newest ranking is out, and The Name Inspector is delighted to see Zulily, a former client, at #4, just behind Cheezburger Network, BuddyTV, and Feedjit. Zulily has been burning up the track lately–just last month John Cook wrote at [...]

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