Archive for the 'Phrase Names' Category

Naming Stories: Jackson Fish Market

Posted in Company Names, Enigmatic Names, Names, Naming Stories, Phrase Names, Startup Names on February 13th, 2007 3 Comments »

Hillel Cooperman of Jackson Fish Market sent a pointer to his naming story, which appears in the first post of his company blog. Head on over and take a look. But please do come back.
Back? Good.
The name Jackson Fish Market belongs to a small software company. That could be outright confusing, couldn’t it? But [...]

Enigmatic Names: 37signals

Posted in Company Names, Enigmatic Names, Names, Phrase Names, Types of Name on February 5th, 2007 5 Comments »

The striking thing about the name 37signals is that almost no one will have any idea where it comes from or what it means. It’s an enigma, and if you want to get to the bottom of it, you have to do some investigating. Curiosity is rewarded in the company manifesto:
Mankind constantly analyzes radio waves [...]

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