Enigmatic Names: 37signals
Posted in Company Names, Enigmatic Names, Names, Phrase Names, Types of Name on February 5th, 2007 3 Comments »
The striking thing about the name 37signals is that almost no one will have any idea where it comes from or what it means. It’s an enigma, and if you want to get to the bottom of it, you have to do some investigating. Curiosity is rewarded in the company manifesto:
Mankind constantly analyzes radio waves […]





