Archive for the 'Orthography' Category

The letter Z has a magical quality. OK, that might be going a little overboard. Let’s just say Z is a bit of a novelty in the Latin alphabet, a relative latecomer that was originally used only in words borrowed from Greek. People just love Z, with its dynamic zig-zag and zippy sound. That’s why [...]

The Name Inspector was going to write a post about Qwikster, the terrible new name that Netflix has given to the movie-by-mail arm of its business. But really, what is there to say that Fritinancy hasn’t already said? So The Name Inspector has turned to a lesser-known tacky misspelled name, Egnyte, which belongs to a [...]

Don’t be misled by the title of this post: The Name Inspector has not started outsourcing his content to Demand Media. He simply felt that he had to find a way to acknowledge National Grammar Day, founded to promote good grammar and observed just this past Friday. But given his misgivings about pop prescriptivism and the [...]

On Wednesday the Global Language Monitor “announced” that English got its one-millionth word at precisely 10:22 am GMT that day. And the word was Web 2.0, so naturally, blogs such as  Mashable, John Battelle’s Searchblog,  and TechCrunch took notice. Now, The Name Inspector realizes that the “millionth word” story is a ridiculous play for attention [...]

Last Friday’s New York Times had an article about QVC, described as “the leading home shopping network”. QVC is one of those boring abbreviation names—it stands for “Quality, Value, Convenience”. Apparently QVC wants to jazz up its image with a rebranding of sorts, and has a new ad campaign prominently featuring the letter Q. The [...]

We’re really getting a chance to enjoy the graphic possibilities of the letters i and j lately. If you’re a blogger you can put a Lijit Wijit on your blog. And now there’s Kijiji. Actually, there has been Kijiji for a while now in other countries, but eBay has just launched a U.S. version of [...]