Archive for the 'Naming' Category

Naming Stories: Limber Media

Posted in Company Names, Good Names, Metaphor, Naming, Naming Stories, Soft Names, Sound Symbolism, Startup Names on April 11th, 2007 6 Comments »

A while ago Allegra Searle-LeBel sent in a story about naming her online media-editing startup: We had been struggling for about 2 months, trying to find the right name. There was this funny, almost mystical sense that it existed *somewhere*. We just needed to keep slogging through the troughs of lame options and almost good [...]

10 tips for naming your company, product, or service

Posted in Naming, Startup Names on March 26th, 2007 22 Comments »

Hosting that Biznik workshop on naming has inspired The Name Inspector to post some tips about the actual naming process. First, to get an idea of how much money and time big corporations spend on name development, check out Valleywag’s post about how AOL named its new search service (thanks to Brady Forrest for sending [...]

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