Archive for the 'Naming Stories' Category

Entrepreneur and longtime reader Rich Skrenta has a search start-up called Blekko (click on that link and say hi!). It was covered on TechCrunch, and then Rich wrote a follow-up blog post telling the story of the name Blekko and asking for The Name Inspector’s input. OK, here goes. Obviously Blekko is a ridiculous name [...]

The Seattle-based mobile platform company ZenZui recently changed its name to Zumobi, in preparation for a beta release in December. The name ZenZui was based on the word zen plus the acronym zui, which stands for ‘Zooming User Interface’. That’s the technology, developed at Microsoft Research, that Zumobi claims will take the pain out of [...]

While perusing the children’s section of a local used bookstore, The Name Inspector came across a lovely book that’s basically about naming. He was as surprised as you are. The book, first published in 1958, is Ounce Dice Trice. It was written by Alastair Reid and beautifully illustrated by the artist Ben Shahn. Reid is [...]

Last Friday’s New York Times had an article about QVC, described as “the leading home shopping network”. QVC is one of those boring abbreviation names—it stands for “Quality, Value, Convenience”. Apparently QVC wants to jazz up its image with a rebranding of sorts, and has a new ad campaign prominently featuring the letter Q. The [...]

TrenchMice is was a site where people can share inside scoops about the companies where they work. Trenchmouse John has written a great post about how they came up with the name TrenchMice. This is one of the best, most thorough naming stories that The Name Inspector has come across. John wrote the post in [...]

The Name Inspector is at Gnomedex right now. Vanessa Fox, who founded Google Webmaster Central and now works at Zillow, just led an impromptu discussion about, among other things, how you become a brand when you have a heavy online presence. That fact has created a new world of naming, and Vanessa has a crazy [...]

Next week The Name Inspector will be attending Gnomedex, a technology conference/unconference that happens in Seattle. (If you’re also going to be there, come find The Name Inspector and say hi.) That makes this a great time to write about the name Gnomedex. To understand this name, you first need to know (if you don’t [...]

Last month Rogelio Bernal Andreo shared this naming story with The Name Inspector: The story of coRank is a bit unusual. Back early last year I was thinking of launching a couple of services and wasn’t sure what name to pick (you know how “easy” is to grab a decent .com these days), so I [...]

Several months ago Mike Buckbee told The Name Inspector about his startup named Fabjectory. It will take a 3D digital representation of your Nintendo Mii or SecondLife avatar, or a 3D model you create yourself with SketchUp, and turn it into an actual physical object. Making the virtual real seems to be a new trend. [...]

A couple months back The Name Inspector had lunch with Brian Dorsey. Brian talked about a kooky idea he had for a website: people would specify a date and a geographical area and get matched up with random strangers via email to meet for lunch. Brian really likes to go out for lunch. He works [...]

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