Archive for the 'Namifying' Category

From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs to and be liked by people. Second, it has to meet the client’s expectations and standards. Sometimes those are more [...]

The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector [...]