Archive for the 'Metaphor' Category

The Name Inspector is not a food writer like his friend Molly Watson. But he does like to eat and drink. And his favorite thing to drink lately is a concoction he came up with all by himself. This drink has only two ingredients (three if you include ice) and The Name Inspector is almost [...]

At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the one that Apple used when it named the Macintosh, presumably inspired by the apple variety McIntosh. What’s more, the word fire, like the word apple, is simple and familiar, and has lots of metaphorical [...]

Language is the most efficient tool your business can use to get attention and build a brand. It gives your business a human voice, and costs almost nothing to reproduce and share. In fact, it costs nothing at all when other people spread your message for you, using only their voices or their fingers and [...]

A few days ago John Cook reported that lawyers from job site Jobdango want the folks at Zoodango, a site that has nothing to do with jobs, to stop using the name Zoodango because the -dango ending infringes on Jobdango’s trademark. Zoodango CEO James Sun said they’d fight the trademark issue even though they’re changing [...]

Withoutabox The Internet Movie Database, a subsidiary of Amazon.com, recently acquired a film distribution company called Withoutabox. Amazon.com has a digital movie download service called Unbox. These names just make too cute a pair for The Name Inspector to ignore, and bring up some grammatical issues that he expects will delight and amuse you. OK, [...]

Clearly The Name Inspector has not been participating in NaBloPoMo (National Blog Posting Month). He’s been working on a secret project. But now he plans to up the posting rate a bit. Radar Networks recently introduced their first Semantic Web application: Twine. In a presentation at the Web 2.0 Summit, Radar Networks founder and CEO [...]

Of the name Utterz, with special reference in the final paragraph to movies of the late 1990s. Sometimes The Name Inspector must respond swiftly to the cries of an innocent web surfer in distress. The listenerd has issued a plea for help with the name Utterz, for a mobile blogging platform. With Utterz you can [...]

TrenchMice is was a site where people can share inside scoops about the companies where they work. Trenchmouse John has written a great post about how they came up with the name TrenchMice. This is one of the best, most thorough naming stories that The Name Inspector has come across. John wrote the post in [...]

In the 10 company name types post, The Name Inspector identified ten ways to put together a name out of meaningful parts. That post was about the nuts and bolts of a name’s structure. This is the first post is a series that will focus on an issue that’s more slippery but also more fundamental: [...]

Phil Butler over at ReadWriteWeb has written a post about a new online music service called Fairtilizer. Oh dear. The Name Inspector doesn’t even know where to begin. This name is presumably a pun: the first syllable of the word fertilizer has been changed to the similar-sounding word fair. Or maybe the word air has [...]

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