Archive for the 'Large Names' Category

Triplet Names

Posted in Bad Names, Company Names, Large Names, Names, Phrase Names, Startup Names, Types of Name on May 24th, 2007 3 Comments »

Most company names consist of just one or two meaningful parts. That makes sense, because brevity is important in a name for several reasons: memorability, simplicity of pronunciation, ease of writing and typing, and graphic compactness in a logo.
So crowded is the space of names, however, that people have been forced into three-meaningful-part territory. The […]

When it absolutely, positively has to be a Frankenbrand: FedEx Kinko’s

Posted in Bad Names, Company Names, Iconic Names, Large Names, Names, Phrase Names on May 7th, 2007 1 Comment »

Have you noticed that your local Kinko’s has become FedEx Kinko’s?
Kinko’s is known for having a laid-back corporate culture. Maybe a little too laid back. The Name Inspector once went to a 24-hour Kinko’s in Manhattan, and there was no one there. Not only were there no other customers, but there were no employees, either. […]