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	<title>The Name Inspector &#187; Grammar</title>
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		<title>A disturbifying trend in namifying</title>
		<link>http://www.thenameinspector.com/a-disturbifying-trend-in-namifying/</link>
		<comments>http://www.thenameinspector.com/a-disturbifying-trend-in-namifying/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 20:54:30 +0000</pubDate>
		<dc:creator>The Name Inspector</dc:creator>
				<category><![CDATA[Affixed Names]]></category>
		<category><![CDATA[Bad Names]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Startup Names]]></category>

		<guid isPermaLink="false">http://www.thenameinspector.com/?p=882</guid>
		<description><![CDATA[The Name Inspector has been thinkifying about naming fads lately. For example, there was that post a while back about names ending with the word vine. One trend that naggifies at him every day, though, is the gratuitous use of the suffix -ify. This one is bound to worsify before it gets bett&#8230;OK, he&#8217;s done [...]]]></description>
			<content:encoded><![CDATA[<p>The Name Inspector has been thinkifying about naming fads lately. For example, there was that post a while back about <a href="http://www.thenameinspector.com/what-a-tangled-web-we-weave-vine-names/">names ending with the word </a><em><a href="http://www.thenameinspector.com/what-a-tangled-web-we-weave-vine-names/">vine</a></em>. One trend that naggifies at him every day, though, is the gratuitous use of the suffix -<em>ify</em>. This one is bound to worsify before it gets bett&#8230;OK, he&#8217;s done with the stupid sarcastic examples now. You&#8217;ve seen these names all over the place, right? Here&#8217;s a little list:</p>
<blockquote>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Adify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Crowdify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Mobify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Navify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Optify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Shopify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Spotify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Storify</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Topify</span></p>
</blockquote>
<p>There are lots of English verbs that end with the Latin-derived suffix -<em>ify</em>. In most of them, the main part of the word, or the <em>base</em>, is an adjective. Usually the resulting word means &#8216;to make (adjective)&#8217;&#8211;so <em>intensify </em>means to make something intense, <em>purify</em> means to make something pure, and so forth. In some of these words, the base is a noun, and the meaning is roughly &#8216;to make into (noun)&#8217;&#8211;so <em>personify</em> means to make something into a person (at least imaginatively), <em>mummify</em> means to make someone into a mummy, and <em>zombify</em> means to make someone into a zombie. Sometimes the meanings are a little more complicated. <em>Yuppify</em> doesn&#8217;t mean to make someone into a yuppy, but rather to make something (usually a neighborhood) more full of yuppies or more appealing to them. (For you youngsters out there, <em>yuppie</em> is a word, short for &#8220;young urban professional&#8221;, that we oldsters used derisively back in the 1980s when we were secretly aspiring to be yuppies ourselves). Sometimes the base of an -<em>ify</em> word is a twist on an existing word, as in <em>clarify</em>, <em>horrify</em>, and <em>terrify</em>, or it&#8217;s a Latin root that doesn&#8217;t stand on its own as a word but that&#8217;s related to familiar words, as in <em>verify</em>, <em>rectify</em>, and <em>unify</em><em>.</em></p>
<p>Despite these complications, one thing you can say about all these words is that the bases are simple and usually don&#8217;t carry any other suffixes before the -<em>ify</em> ending. <em>Names</em> using the suffix are another story:</p>
<blockquote>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;">Playlistify</p>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;"><span style="letter-spacing: 0px;">Backupify</span></p>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;"><span style="letter-spacing: 0px;">Linksify</span></p>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;"><span style="letter-spacing: 0px;">Zensify</span></p>
</blockquote>
<p>Here we have the -<em>ify</em> ending attached to the compound noun <em>playlist</em>, the nounified verb-particle combination <em>backup</em>, the plural noun <em>links</em>, and, inexplicably, a base made out of <em>zen</em> + <em>s</em> (maybe this is supposed to be a blend of <em>zen</em> and <em>densify</em>). Then we even have the -<em>ify</em> ending redundantly added to verb bases:</p>
<blockquote>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;"><span style="letter-spacing: 0px;">Chargify</span></p>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;"><span style="letter-spacing: 0px;">Predictify</span></p>
<p style="font: normal normal normal 12px/normal Helvetica; margin: 0px;"><span style="letter-spacing: 0px;">Restorify</span></p>
</blockquote>
<p>You don&#8217;t find -<em>ify</em> attached to verbs in natural English, because the point of the -<em>ify</em> ending is to make a verb out of a different kind of word. The only exception The Name Inspector has thought of is <em>preachify</em>, and he&#8217;s willing to wager that&#8217;s a tongue-in-cheek word, based on the similar word <em>speechify</em>, that&#8217;s meant to illustrate the kind artificially puffed-up speaking style it refers to.</p>
<p>The Name Inspector fears that this approach to namifying has gotten out of hand. When will the madness stopify?</p>
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		<item>
		<title>Dear New York Times: Nobody&#8217;s a perfect</title>
		<link>http://www.thenameinspector.com/dear-new-york-times-nobodys-a-perfect/</link>
		<comments>http://www.thenameinspector.com/dear-new-york-times-nobodys-a-perfect/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:26:37 +0000</pubDate>
		<dc:creator>The Name Inspector</dc:creator>
				<category><![CDATA[Bad Linguistics]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://www.thenameinspector.com/dear-new-york-times-nobodys-a-perfect/</guid>
		<description><![CDATA[The Name Inspector is usually too busy inspecting names to scold people about other linguistic matters. But in this case he can no longer stand to remain silent. He emailed William Safire about an error that appeared in his column On Language way back in April. He&#8217;s been waiting for a public outcry, rowdy demonstrations [...]]]></description>
			<content:encoded><![CDATA[<p>The Name Inspector is usually too busy inspecting names to scold people about other linguistic matters. But in this case he can no longer stand to remain silent. He emailed William Safire about <a href="http://www.nytimes.com/2008/04/13/magazine/13wwln-safire-t.html?pagewanted=print">an error</a> that appeared in his column On Language way back in April. He&#8217;s been waiting for a public outcry, rowdy demonstrations in the streets, an embarrassed retraction from The Gray Lady. But, zilch.</p>
<p>The column appeared in the New York Times Magazine on April 13, and was titled &#8220;Revanche is Sweet&#8221;. It had a section about Senator Barack Obama&#8217;s use of the word <em>perfect </em>in his big speech about race. Safire concerned himself with the use of the word as a verb and as a noun.</p>
<p>Wait, did The Name Inspector just say &#8220;noun&#8221;? Yes, he did, because that&#8217;s what Safire called the form of the word <em>perfect </em>that&#8217;s pronounced with the emphasis on the first syllable:</p>
<blockquote><p>The primary meaning of the noun, pronounced <em>PERfect</em>, is “complete,  whole, finished,” and the verb taking that action, pronounced <em>perFECT</em>,  means “to complete, make whole, finish.”</p></blockquote>
<p>Dear reader, that&#8217;s not a noun. It&#8217;s an adjective. Of course you knew that. (If you didn&#8217;t, you might be feeling a little insecure right now. But do you write a column for the paper of record that&#8217;s billed as being, you know, <em>On Language</em>? Are you <a href="http://www.nytimes.com/ref/opinion/SAFIRE-BIO.html">&#8220;the most widely read writer on the English language&#8221;</a>? No? Then you won&#8217;t bear the full brunt of The Name Inspector&#8217;s scorn. Though you might get a funny look and a disbelieving but sympathetic shake of the head.)</p>
<p>This was no fluke. The article referred to <em>perfect </em>as a noun no fewer than four times.</p>
<p>Now, sometimes <em>perfect </em>is in fact used as a noun. For example, when it&#8217;s the name of a grammatical category indicating completed action and related notions, as in <em>present perfect</em>, <em>past perfect</em>, and <em>future perfect</em>. An editor or teacher might say &#8220;You should use the perfect here&#8221;. That&#8217;s a noun (though even in this context people might think of it as shorthand for &#8220;the perfect form&#8221; or something like that). <em>Perfect </em>might also be used as a noun when people are discussing philosophical abstractions, as in &#8220;The perfect is the enemy of the good&#8221;, the common English translation of Voltaire&#8217;s &#8220;Le mieux est l&#8217;ennemi du bien&#8221;.</p>
<p>But <em>perfect </em>meaning &#8216;complete, whole, finished&#8217; in a more general sense is an adjective. As are the words <em>complete</em>, <em>whole</em>, and, sometimes, <em>finished</em>.</p>
<p>There are two issues of concern here. One, what was Safire thinking? And two, how did this get past the editorial staff of the New York Times Magazine? The Name Inspector can&#8217;t resist observing that the self-appointed guardians of correct usage are often among those who are most susceptible to the occasional cluelessness about grammatical facts.</p>
<p>It&#8217;s possible that Safire was just kicking it old school with his grammatical terminology. <em>Really </em>old school. One definition of <em>noun </em>in the Oxford English Dictionary is simply &#8216;An adjective&#8217;. This is described as an obsolete and rare variant of the term <em>noun adjective</em>, and the most recent citation given is from 1669. If that&#8217;s what Safire and the NYTM had in mind, it&#8217;s time for them to invest in a new English reference grammar. The Name Inspector recommends Huddleston and Pullum&#8217;s <em>The Cambridge Grammar of the English Language</em>, though <em>A Comprehensive Grammar of the English Language</em> by Quirk et al. is also quite nice.</p>
<p>It&#8217;s seems more likely that this was just a dumb mistake. In that case, print a correction! Everyone makes mistakes. Nobody&#8217;s a perfect.  (Now that&#8217;s a noun!) Own up to this and help your younger readers avoid the grammatical confusions of their elders.</p>
<p>And New York Times Magazine? If you should ever need a savvy observer of language who knows his way around the web and can tell a noun from an adjective, The Name Inspector can recommend someone.</p>
<p><small>Tags: <a href="http://technorati.com/tag/safire" rel="tag">safire</a>, <a href="http://technorati.com/tag/william+safire" rel="tag"> william safire</a>, <a href="http://technorati.com/tag/on+language" rel="tag"> on language</a>, <a href="http://technorati.com/tag/grammar" rel="tag"> grammar</a>, <a href="http://technorati.com/tag/parts+of+speech" rel="tag"> parts of speech</a>, <a href="http://technorati.com/tag/noun" rel="tag"> noun</a>, <a href="http://technorati.com/tag/adjective" rel="tag"> adjective</a>, <a href="http://technorati.com/tag/new+york+times" rel="tag"> new york times</a>, <a href="http://technorati.com/tag/nytimes" rel="tag"> nytimes</a></small></p>
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