Archive for the 'Creative Spelling' Category

The Name Inspector was amused–and appalled–to read in the New York Times about a website called Noomii. It’s a directory to help you find a life coach or business coach, and yes, it’s supposed to evoke the phrase “new me”. From one point of view, the name is appropriate. New you, new spelling! But The [...]

The Name Inspector was going to write a post about Qwikster, the terrible new name that Netflix has given to the movie-by-mail arm of its business. But really, what is there to say that Fritinancy hasn’t already said? So The Name Inspector has turned to a lesser-known tacky misspelled name, Egnyte, which belongs to a [...]