Archive for the 'Company Names' Category

The Name Inspector has been thinkifying about naming fads lately. For example, there was that post a while back about names ending with the word vine. One trend that naggifies at him every day, though, is the gratuitous use of the suffix -ify. This one is bound to worsify before it gets bett…OK, he’s done [...]

The Name Inspector’s getting local. He’s decided to take a look at all 409 names in Seattle 2.0′s Seattle Startup Index. In his grand vision, this is the first in a series of posts about company names in different local startup scenes. Do entrepreneurs in Seattle do it differently from the ones in Boston or [...]

A few days ago John Cook reported that lawyers from job site Jobdango want the folks at Zoodango, a site that has nothing to do with jobs, to stop using the name Zoodango because the -dango ending infringes on Jobdango’s trademark. Zoodango CEO James Sun said they’d fight the trademark issue even though they’re changing [...]

The Name Inspector has recently learned about Lard Butt, a new athletic apparel company based here in Seattle. This is a great example of naming done right. First, there are the positive associations of lard, a filling and economical ingredient that makes fried foods taste great. The word lard also calls to mind larder, which [...]

The word awkwordplay, which The Name Inspector has just coined, demonstrates what it means: awkward wordplay. A play on words can be awkward for different reasons, and awkwordplay shows one of the most common reasons: a mismatch in syllable emphasis. Awkwordplay is a blend based on the phonetic overlap between the last syllable of awkward [...]

Withoutabox The Internet Movie Database, a subsidiary of Amazon.com, recently acquired a film distribution company called Withoutabox. Amazon.com has a digital movie download service called Unbox. These names just make too cute a pair for The Name Inspector to ignore, and bring up some grammatical issues that he expects will delight and amuse you. OK, [...]

Entrepreneur and longtime reader Rich Skrenta has a search start-up called Blekko (click on that link and say hi!). It was covered on TechCrunch, and then Rich wrote a follow-up blog post telling the story of the name Blekko and asking for The Name Inspector’s input. OK, here goes. Obviously Blekko is a ridiculous name [...]

The Name Inspector just learned about Incesoft, which claims on its website to be “the world’s leading provider of web robot technology”. Now, this is a Chinese company (which was selected for inclusion on the 2007 Red Herring 100 Asia list), so that’s a bit of an excuse, but…Incesoft? Is that the very best name [...]

The Seattle-based mobile platform company ZenZui recently changed its name to Zumobi, in preparation for a beta release in December. The name ZenZui was based on the word zen plus the acronym zui, which stands for ‘Zooming User Interface’. That’s the technology, developed at Microsoft Research, that Zumobi claims will take the pain out of [...]

Last Friday’s New York Times had an article about QVC, described as “the leading home shopping network”. QVC is one of those boring abbreviation names—it stands for “Quality, Value, Convenience”. Apparently QVC wants to jazz up its image with a rebranding of sorts, and has a new ad campaign prominently featuring the letter Q. The [...]

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