Archive for the 'Company Names' Category

Founders, you can come up with a good name for your startup on your own. You may be surprised to hear this from The Name Inspector, who is, after all, a naming consultant. So why should anyone hire a naming consultant? Like so many business decisions, it’s a matter of using resources efficiently. Naming takes [...]

The Name Inspector has been reflecting on last year’s startup names while sipping on what’s left of the apple peel bourbon he made for the holidays. He’s got to say, it seems like some of these companies were named by people who sipped lots of bourbon. Here are some weird names of startups in CrunchBase [...]

The Name Inspector might seem a tad obsessed with company names that end with the -ify suffix (like Spotify). Last year he released a chart showing the crazy growth of this naming fad. And now here he is with another chart! But bear with him. The indulgence of this obsession has allowed The Name Inspector [...]

Back in 2011 The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time he deemed the trend “disturbifying”, identifying about a dozen and a half examples. Those were simpler times. If The Name Inspector had realized, in all his innocence, just [...]

It’s been a while since The Name Inspector did a regular old post on a great name. So you know what’s a great name? Fab, that’s what. As in Fab.com, the daily-deal site that features art prints, t-shirts, jewelry, furniture, and other designy things. At a mere three letters, this name is the ultimate in [...]

The Seattle Startup Index is Seattle 2.0′s regular ranking of Seattle startups based on web traffic. The newest ranking is out, and The Name Inspector is delighted to see Zulily, a former client, at #4, just behind Cheezburger Network, BuddyTV, and Feedjit. Zulily has been burning up the track lately–just last month John Cook wrote at [...]

Brevity is a virtue in a name, usually. Come up with a short name that relates to your company or product in an imaginative way, and you’re golden. A sort of verbal minimalism is the goal of most naming efforts. Some names, however, succeed with a more…maximalist approach. Two extreme examples are the well-known full-sentence [...]

Who hasn’t had the frustrating experience of regretting having missed a big game that everyone talks about the next day? Actually, The Name Inspector hasn’t–for a reasonably sporty fellow he’s oddly immune to the normal enthusiasms of sports spectatorship. Don’t get him wrong, he can appreciate a well caught ball, an impressive defensive maneuver, or [...]

The Name Inspector was fortunate to have had the opportunity to help Zulily come up with their name. In case you haven’t checked it out, Zulily specializes in daily deals for moms, babies, and kids. The company offers amazing bargains and inspires great enthusiasm among its customers. The name Zulily, while odd to some, is loved [...]

Photo from Flickr by Stuart Seeger. Used under a Creative Commons 2.0 license. Remember a while back when The Name Inspector did a post about Seattle startup names, and promised a series of posts about names in other entrepreneurial hotspots? This is the next in that series: a little post about Austin startup names. To [...]

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