Archive for the 'Bad Names' Category

Watch out! There’s a new electric motorcycle in town. It’s the Enertia, from Brammo. Yes, like the word inertia, but with an E, which The Name Inspector supposes stands for electric. So, electric + inertia. Inertia. Kind of an unusual word choice for a motorcycle, don’t you think? Inertia, as we all remember from physics [...]

A few days ago John Cook reported that lawyers from job site Jobdango want the folks at Zoodango, a site that has nothing to do with jobs, to stop using the name Zoodango because the -dango ending infringes on Jobdango’s trademark. Zoodango CEO James Sun said they’d fight the trademark issue even though they’re changing [...]

The word awkwordplay, which The Name Inspector has just coined, demonstrates what it means: awkward wordplay. A play on words can be awkward for different reasons, and awkwordplay shows one of the most common reasons: a mismatch in syllable emphasis. Awkwordplay is a blend based on the phonetic overlap between the last syllable of awkward [...]

While perusing the New York Times magazine last weekend, The Name Inspector saw a big ad for a new organic vodka called Crop. It’s clear what they were going for with this name. It connects the product to its agricultural origins. It makes the vodka seem like something natural and fresh and wholesome–like food! Let’s [...]

Word travels fast on the web. That can be a big boon to a business, but it has its down side as well. Consider Blews. This is the name of a news aggregator being developed at Microsoft Research. It not only displays news stories, but also shows how much they’re being discussed in blogs from [...]

Entrepreneur and longtime reader Rich Skrenta has a search start-up called Blekko (click on that link and say hi!). It was covered on TechCrunch, and then Rich wrote a follow-up blog post telling the story of the name Blekko and asking for The Name Inspector’s input. OK, here goes. Obviously Blekko is a ridiculous name [...]

The Name Inspector just learned about Incesoft, which claims on its website to be “the world’s leading provider of web robot technology”. Now, this is a Chinese company (which was selected for inclusion on the 2007 Red Herring 100 Asia list), so that’s a bit of an excuse, but…Incesoft? Is that the very best name [...]

Of the name Utterz, with special reference in the final paragraph to movies of the late 1990s. Sometimes The Name Inspector must respond swiftly to the cries of an innocent web surfer in distress. The listenerd has issued a plea for help with the name Utterz, for a mobile blogging platform. With Utterz you can [...]

Richard MacManus at Read/WriteWeb has posted a great list of the 10 worst web app names. The comment section, just as great, shows that those ten have a lot of competition. [tags]readwriteweb, rrw[/tags]

Phil Butler over at ReadWriteWeb has written a post about a new online music service called Fairtilizer. Oh dear. The Name Inspector doesn’t even know where to begin. This name is presumably a pun: the first syllable of the word fertilizer has been changed to the similar-sounding word fair. Or maybe the word air has [...]

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