The Name Inspector would like to remind everyone in the Seattle area about BizJam, which is happening all day this coming Saturday. If you’ve been on the fence about whether to go, take note: The Name Inspector is prepared to offer one of his readers a half-price discount on admission. The first person to send a request by email, along with some bit of useful feedback about the site (a name to analyze, a topic to cover, etc.), will get it.
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What Readers Say
- [TNI's] blog is the best on naming I’ve ever seen. I’m buying his book. So should you.
-Charles Bohannan, Wordful
(more quotes)
- [TNI's] blog is the best on naming I’ve ever seen. I’m buying his book. So should you.
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The Book
- Watch for The Name Inspector's book, coming from W.W. Norton & Co. in June 2011! Microstyle: The Art of Writing Little is a field guide for the age of the incredible shrinking message. It reveals the secrets that make short verbal messages capture attention, stick in the mind, and roll off the tongue. Oh, and The Name Inspector wrote this book under his pen name, Christopher Johnson.
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