We all eat and breathe company names and brand names. They occupy an ever-expanding space in our cultural environment. As the most carefully designed additions to the popular vocabulary, they are literary miniatures: nanopoems. They influence us, annoy us, and make us laugh, but mostly for reasons that elude our conscious minds.
The Name Inspector takes a close look at names and tells you what makes them tick–or tank. He is concerned with the linguistic essence of names: how they feel and sound when spoken, what they look like when written, and the meanings and moods they evoke in their contexts.
The Name Inspector has a finely tuned ear for names. A sharp eye. A delicate palate. He has a PhD in Linguistics and years of experience as a naming and verbal branding specialist. Let him show you the inner workings of names.
You can hire The Name Inspector to help you with naming and other verbal branding challenges.
November 3rd, 2006 by The Name Inspector







