The Name Inspector is a verbal branding specialist based in Seattle, Washingon. He has named many companies, including zulily, Seattle’s newest multibillion-dollar online retailer.

Though firmly rooted in Seattle’s lively startup scene, The Name Inspector works with clients from all over the world to name (and rename) all sorts of businesses, products, and services.

Starting this fall, The Name Inspector will also be a half-time Professor of Practice in the Department of Communication at the University of Washington, where he’ll teach about language in branding, social media, and popular discourse.

The Name Inspector also wrote a book, under the name of his alter ego Christopher Johnson, called Microstyle: The Art of Writing Little, published by Norton in 2011. It’s a field guide for the age of the incredible shrinking message, and can help anyone create better names, taglines, slogans, headlines, tweets, and other tiny texts.

The Name Inspector has a finely tuned ear for names. A sharp eye. A delicate palate. He has a PhD in linguistics from UC Berkeley and years of experience as a naming and verbal branding specialist. In this blog he analyzes names, discusses the naming process, and shares some more general thoughts on language, branding, and popular culture.

You can hire The Name Inspector to help you with your own verbal branding challenge.

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