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	<title>Comments on: Enigmatic Names: 37signals</title>
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	<link>http://www.thenameinspector.com/37signals/</link>
	<description>Tells you what makes names tick.</description>
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		<title>By: Beast</title>
		<link>http://www.thenameinspector.com/37signals/comment-page-1/#comment-151489</link>
		<dc:creator>Beast</dc:creator>
		<pubDate>Fri, 02 Jul 2010 16:22:45 +0000</pubDate>
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		<description>The company is named for the 37 radio telescope signals identified by astronomer Paul Horowitz as potential messages from extraterrestrial intelligence.[1]</description>
		<content:encoded><![CDATA[<p>The company is named for the 37 radio telescope signals identified by astronomer Paul Horowitz as potential messages from extraterrestrial intelligence.[1]</p>
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		<title>By: Possible Names for Our Company &#124; BrightMix</title>
		<link>http://www.thenameinspector.com/37signals/comment-page-1/#comment-104988</link>
		<dc:creator>Possible Names for Our Company &#124; BrightMix</dc:creator>
		<pubDate>Mon, 12 Jan 2009 05:52:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenameinspector.com/37signals/#comment-104988</guid>
		<description>[...] great name. As you can see, many of the choices that we made were cutting-edge names – some even enigmatic. Nothing generic like “blah blah solutions”, (which actually isn’t a terrible name, if you [...]</description>
		<content:encoded><![CDATA[<p>[...] great name. As you can see, many of the choices that we made were cutting-edge names – some even enigmatic. Nothing generic like “blah blah solutions”, (which actually isn’t a terrible name, if you [...]</p>
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		<title>By: http://d+w+.com - glyphobet • глыфобет • γλυφοβετ</title>
		<link>http://www.thenameinspector.com/37signals/comment-page-1/#comment-36481</link>
		<dc:creator>http://d+w+.com - glyphobet • глыфобет • γλυφοβετ</dc:creator>
		<pubDate>Sat, 05 Apr 2008 01:31:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenameinspector.com/37signals/#comment-36481</guid>
		<description>[...] number-noun name has got to be the least creative of all the silly website naming [...]</description>
		<content:encoded><![CDATA[<p>[...] number-noun name has got to be the least creative of all the silly website naming [...]</p>
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		<title>By: Jim Ley</title>
		<link>http://www.thenameinspector.com/37signals/comment-page-1/#comment-168</link>
		<dc:creator>Jim Ley</dc:creator>
		<pubDate>Fri, 02 Mar 2007 00:12:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenameinspector.com/37signals/#comment-168</guid>
		<description>Patti Digh authors a blog called 37days.


In the following entry, she explains why it is called 37days:


http://37days.typepad.com/37days/2005/01/why_37_days.html</description>
		<content:encoded><![CDATA[<p>Patti Digh authors a blog called 37days.</p>
<p>In the following entry, she explains why it is called 37days:</p>
<p><a href="http://37days.typepad.com/37days/2005/01/why_37_days.html" rel="nofollow">http://37days.typepad.com/37days/2005/01/why_37_days.html</a></p>
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		<title>By: The Name Inspector &#187; Blog Archive &#187; Naming Stories: Jackson Fish Market</title>
		<link>http://www.thenameinspector.com/37signals/comment-page-1/#comment-41</link>
		<dc:creator>The Name Inspector &#187; Blog Archive &#187; Naming Stories: Jackson Fish Market</dc:creator>
		<pubDate>Wed, 14 Feb 2007 00:06:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.thenameinspector.com/37signals/#comment-41</guid>
		<description>[...] This is another example of an enigmatic name, one that works largely by playing on people&#8217;s curiosity, like the name 37signals. Unlike 37signals, though, it&#8217;s not the intrinsic meaning of the name that&#8217;s a mystery. We know that Jackson Fish Market &#8220;should&#8221; refer to a place that sells fish and that&#8217;s either on Jackson St. or owned and operated by someone named Jackson. The mystery comes from how this could possibly relate to software development. Is the company located in a building that used to be occupied by a fishmonger? (That was The Name Inspector&#8217;s first guess). [...]</description>
		<content:encoded><![CDATA[<p>[...] This is another example of an enigmatic name, one that works largely by playing on people&#8217;s curiosity, like the name 37signals. Unlike 37signals, though, it&#8217;s not the intrinsic meaning of the name that&#8217;s a mystery. We know that Jackson Fish Market &#8220;should&#8221; refer to a place that sells fish and that&#8217;s either on Jackson St. or owned and operated by someone named Jackson. The mystery comes from how this could possibly relate to software development. Is the company located in a building that used to be occupied by a fishmonger? (That was The Name Inspector&#8217;s first guess). [...]</p>
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