Archive for July, 2015

*** Two recent neologisms based on the word bartender will be bandied about in Seattle this weekend, and The Name Inspector believes that comparing them might yield some interesting insights. The new words are budtender and biketender. A budtender is someone who works in a marijuana store or medical marijuana dispensary, helping people select the right kind of [...]

From a namer’s point of view, a name has to work in two ways. First, it has to be smartly conceived and well designed linguistically. If it is, it’s likely to achieve what it needs to and be liked by people. Second, it has to meet the client’s expectations and standards. Sometimes those are more [...]