Archive for September, 2011

At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the one that Apple used when it named the Macintosh, presumably inspired by the apple variety McIntosh. What’s more, the word fire, like the word apple, is simple and familiar, and has lots of metaphorical [...]

The Name Inspector was going to write a post about Qwikster, the terrible new name that Netflix has given to the movie-by-mail arm of its business. But really, what is there to say that Fritinancy hasn’t already said? So The Name Inspector has turned to a lesser-known tacky misspelled name, Egnyte, which belongs to a [...]