Archive for June, 2011

Language is the most efficient tool your business can use to get attention and build a brand. It gives your business a human voice, and costs almost nothing to reproduce and share. In fact, it costs nothing at all when other people spread your message for you, using only their voices or their fingers and [...]

A note from The Name Inspector: This is a sneak preview from What Was I Thinking?,  a new memoir by Delores Delicious McCave, the author, wife, and mother whose twenty-three sons have put her in the spotlight and inspired the sympathy and incredulity of millions. These excerpts from her diary, which appear in her memoir, [...]

The Seattle Startup Index is Seattle 2.0′s regular ranking of Seattle startups based on web traffic. The newest ranking is out, and The Name Inspector is delighted to see Zulily, a former client, at #4, just behind Cheezburger Network, BuddyTV, and Feedjit. Zulily has been burning up the track lately–just last month John Cook wrote at [...]

Naming isn’t all soft, fuzzy language stuff. Mind you, The Name Inspector loves the soft, fuzzy language stuff. It’s his job to love it. But he realizes that businesspeople often have more practical considerations on their minds, as they should. So here are some hard practical truths about naming that The Name Inspector often shares with [...]

Brevity is a virtue in a name, usually. Come up with a short name that relates to your company or product in an imaginative way, and you’re golden. A sort of verbal minimalism is the goal of most naming efforts. Some names, however, succeed with a more…maximalist approach. Two extreme examples are the well-known full-sentence [...]