Archive for March, 2009

The office hours experiment has been a smashing success. The Name Inspector should have done it a long time ago. So the fun continues! If you haven’t signed up for your own $20 verbal branding consultation yet, you can still do it. And here’s a new twist. The Name Inspector feels bad about excluding people [...]

The Name Inspector has recently learned about Lard Butt, a new athletic apparel company based here in Seattle. This is a great example of naming done right. First, there are the positive associations of lard, a filling and economical ingredient that makes fried foods taste great. The word lard also calls to mind larder, which [...]

Marcelo Calbucci and the other good people at Seattle 2.0 have done a lot to help the startup community in Seattle. Now they’re doing something else: organizing the Seattle 2.0 Awards 2009 to recognize others who’ve made important contributions to the startup scene. Please consider visiting the awards website and nominating your favorites in a [...]

Seattle-area residents: Are you naming a new business, product, or service? Are you considering a name change? Do you have other questions about verbal branding? And that includes branding yourself: Are you trying to put your best verbal foot forward in a resume? It’s come to The Name Inspector’s attention that lots of people would [...]